The challenge
Spring Branch LLC, developers from Knoxville had commenced a speculative industrial development located in the Spring Branch Industrial Park with direct access from I-75 and Exit 20 in Bradley County Tennessee. Spring Branch LLC was self-marketing the property but felt they were not generating sufficient activity to either sell or lease the property upon project completion and engaged Wilson Steele for support.
The solution
Wilson Steele’s, Sim Wilson worked directly with Spring Branch LLC to create a marketing process to generate interest from both users and investors. A detailed Offering Memorandum, professional photography, drone footage and a suite of associated marketing materials were created. Additionally, a Virtual Deal Room, custom URL website link and custom “Landing Page” were created to integrate all on-line marketing tools to a centralized platform of property subject matter data and construction plans. Technology platforms Lightbox RCM, CoStar, LoopNet, and direct custom e-marketing campaigns through Benchmark dramatically increased the lead generation and reach.
In July of 2023, Spring Branch LLC was able to dispose of the full building footprint of 100,000 SF of Class A Industrial Space to a growning advanced manufacturing company, Amaero International, achieving a market leading 15-year lease valued in excess of $23M.